If you already know someone that runs a podcast, then you may be in luck. Otherwise, it is a good idea to reach out to some of the video game podcasts to see if they are open to working with you.
A subreddit is a kind of theme or category on Reddit. Tavrox , a game developer and marketer, shares some great advice in his article on How to Post your Game on Reddit. There are numerous other online gaming forums where you can post about your game and share it with potential new players.
However, do make sure to read the posting guidelines first as some discussions may see self-promotion as spam and delete your posts. While this may seem like a tedious task, submitting your game to as many popular gaming or app review websites as you can, is a critical part of video game marketing. Including all the necessary information about your game, along with an engaging description, teaser video and website link will make your submission look professional and noteworthy.
Make sure to include a promo code for your game, so the reviewer can get hands-on with it as soon as they want to. There are many review websites where you can submit your game for mobile game marketing purposes, some of which include:. For all the information on getting reviewed, check out our guide that'll tell you 5 Ways to Get Mobile Game Reviews.
Influencers are king when it comes to marketing to millennial audiences and getting your game in front of the right person can result in exposure to thousands, even millions of potential customers. Most influencers run on a "promotion for cash" type basis, so this could cost you a bit depending on how big their audience is. But if you wanna skip the small talk, create incredible influencer contracts with the click of a button and be matched with the right personalities in a fraction of a second, Atisfyreach has got you covered.
Our influencer marketing platform is driven by data and AI to connect you with the best fit candidates in moments. Check it out today! Boosting your Facebook engagement can work wonders for driving people to download your game. Including fun content such as videos, memes and helpful game tips, along with promotional apps, can drive engagement as well as making people want to share your content with their friends.
Make sure that you interact with your fans on a regular basis and answer their questions. Alternatively, ask questions and like or respond to interest answers. This type of engagement encourages more user-generated content in the comments of your promotional posts! People love a good publicity stunt, so now is your chance to think outside the box of how you can draw attention to your game. The sky is the limit with what you can do, but of course, it will also come down to budget.
Think about how you can create a buzz to get people talking and how you can push visitors to your website or the app store. Hope you enjoyed this article! Lastly, we tried to limit each franchise to a single article entry, although the outstanding success of multiple games in certain series meant including more than one was unavoidable in a few cases. The article covers record-breaking modern marketing campaigns as well as landmark pre-social media and pre-YouTube offensives that still managed to engage audiences and sell millions of copies.
Ignoring advertising agencies, Valve also created an in-house television commercial and plastered cities in the U. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
Be always visible - Make sure you have posters , flyers , banners and other materials placed in high-traffic areas so you can brand yourself 24 hours a day.
Ever notice how a celebrity's power seems to increase when they're always on display? Same goes here. Get endorsements - Get celebrity endorsements to pack power into your marketing punch. Here are a few links to video game marketing resources you can use to bolster business. PsPrint - Full-service printing, direct mailing and mailing list generation.
Independent Video Game Retailers Association - If you want to sell your video game on a massive level, you'll have to get it in the hands of retailers. This group can help you figure out what they're looking for. As a member you can get marketing tips, advice and other valuable resources that will help you grow your video game business.
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