Skip to Content. Join our team Careers. Use Cases. About Us. Our Story Leadership. Join our team. The moment these conversations become confrontational is the moment productivity goes out the window. Have these brochures on hand to be able to give to questioning sellers to help explain why your services are worth what you charge and avoid that conflict. Even though the market is white-hot right now, a lot of homeowners are hesitant to get into the fray. If these vendors were going to recommend you anyway, why not go a step further than a business card and give them something with real information that they can put in the hands of possible soon-to-be clients?
Best Way to Use This Brochure: Agents who have already established a track record of financial success are great assets to a team but are also incredibly hard to recruit. A real estate brochure box—often hung off a yard sign or on its own stand in front of the property—is a popular strategy for getting your real estate brochures in the hands of more people. However, if your flyers are well-designed and have all your contact information on them, a real estate flyer box can be an excellent lead qualifier.
As a Senior Writer and Real Estate Coach for The Close, Chris is one of our resident experts on real estate topics ranging from marketing, lead generation, transactional best practices and everything in between.
As a licensed agent in the state of Michigan, Chris has been a part of hundreds of transactions from modest rural starter homes to massive waterside compounds. Love your ideas!
This is kind of a disappointing list really. We need some innovative ideas here! Nothing wrong with the tried and true ways of using marketing brochures, but none of these are surprising or new, and we need to step it up in our industry and find ways to stand out. Thanks so much for your thoughts on this, these are great ideas.
Your email address will not be published. Social Media. Best Overall A large variety of different designs, formats, and options to mail your brochures directly to your prospects Lab Coat Agents Stylish brochure templates that will align perfectly with the rest of your branding Vistaprint Ultimate design flexibility The Close Free templates you can edit and download immediately Looking for something specific? Jam packed with 61 proven real estate lead generation ideas for this year.
Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country. This email address is invalid. Want even more free resources? Tell us about you so we know what to send. New Agent. Don't have my license yet. Download Our Free Ebook. Jam packed with 61 proven real estate lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.
Email Get The Ebook! Comments Love your ideas! Hi Holly! Thanks for the comment, hope you found the article useful! Heather — Thanks so much for your thoughts on this, these are great ideas.
The content on your real estate brochure must emphasize on what they want to know, rather than what you would like them to know. Use bullets to denote key aspects and use good, engaging vocabulary.
Also, make use of attractive headlines and design a unique framework to combine them, so that it is reader-friendly in nature. Step 4: Be Yourself and Consistent It is imperative that the ideals of the company suit the design and content of the brochure. Even the logo, business cards, office design etc. But everything has to look professional and mistakes related to grammar or spelling also cannot be tolerated in a real estate brochure. Try to encourage the readers to keep-in-touch with your company or refer it to a friend by adding interesting stats in your brochure.
Special care has been taken to use white and pictures with dull undertones in other parts of the brochure. This gives off a modern vibe and thus it is perfect for modern real estate companies.
It uses the trifold design with notable titles and subheadings. The aesthetic nature of this template makes it attractive. The column with the contact details is well placed and the use of white in the template is interesting. It contains a lot of pictorial data and has catchy headlines. The colors used in this specific template are employed to add to the urban outlook the brochure possesses.
The layout is unique and looks professional at the same time.
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